Al The Trowel Joins Rhinobuild and Bon Tool as New Brand Ambassador!

Al The Trowel Joins Rhinobuild and Bon Tool as New Brand Ambassador!

Rhinobuild and Bon Tool are thrilled to announce their newest brand ambassador: Ally Porthouse, better known as Al The Trowel! This legendary bricklayer from Bexhill, East Sussex, brings over 40 years of professional experience to the table, along with his signature straight-talking, old-school tips and hilarious banter that have taken social media by storm—especially on TikTok.

Famous for his catchphrases “Alright Lads” and “Pug Up”, Ally’s content focuses on providing practical, no-nonsense advice for apprentices and newcomers to the bricklaying trade. Whether he’s dropping valuable knowledge or simply having a laugh, his style is refreshingly authentic.

Ally’s also recognised for his love of beige cardigans and the occasional cigar, which only adds to his unique charm. His trusty apprentice, The Nussa, manages most of the filming and social media activity, while labourer Hooks often finds himself at the receiving end of Ally’s sharp wit. But make no mistake—they give as good as they get, and it’s all part of the fun.

Now, armed with the high-quality tools of Rhinobuild and Bon, Al The Trowel is ready to take his craft—and his audience—on a journey filled with pro tips, tool reviews, and plenty of laughs.

Follow Al The Trowel on social media:

📲 TikTok: @al_the_trowel

📲 YouTube: @althetrowel

📲 Instagram: althetrowel

Stay tuned for more from Al The Trowel and his partnership with Rhinobuild and Bon Tool!